Most bloggers I know started their journey as a hobby, something to express their creativity on the side of their regular job and social affairs. However, when the blog start to grow and audience reach gets bigger, “gifted” collaborations turns into paid partnerships and people become increasingly interested in turning their blog into a full time business. I mean, if a blog is really thriving, you’d be a fool not to profit from it. However where do you draw the line between taking a sponsorship that is well paid yet completely not along the line of your personal style or even beliefs? How much are you “selling out” in order to cash in? Today I’m going to talk about how to properly maintain your brand identity and integrity yet still find profitable partnerships.
1. Know Your Own Brand Identity
3. Protect Your Brand Integrity
4. Brand Loyalty Is A Powerful Tool
As a fellow blogger who also strives to turn it into a profitable business, I completely understand the temptation to accept monetary gains, I mean we all have expenses and blogging is an expensive “hobby” otherwise without any returns. But don’t sell out for short term gain and lose sight of your long term goal. Remember, the most important asset is your brand, building it take a long time and it only takes one bad collab to tarnish it.
~ xo Sheree
Photo: Leticia Prado