Instagram has become THE portal for bloggers around the world to showcase their style and as a blogger whether you write about food, fashion or travel. Let’s be real, we all want to see what is visually appealing and then decide whether or not we would follow that blogger. I’ve been reading Capture Your Style by one of my favorite blogger Amiee Song from Song of Style and in her new book she has discussed many great tips on how to make how to execute a great flatlay for your blog and Instagram. Inspired by the tips she shared, I’m going to discuss tips and tricks I’ve learned through trial and error as well as Apps I personally use turning an ordinary photo into an “Insta-worthy” one.
Let There Be Light
The number one controling factor for any photo is good lighting!! Lighting can mean the difference between a dull, blurry image and a bright wonderful one. It is all about that soft, dewy natural light and the best lighting to use in photos of products is through a window or on the street. Direct sunlight is too harsh so shoot in the morning because the early daylight is cooler and makes a better contrast between the objects and the background. Posh Tip: sometimes, you just need to use a white poster board to direct the light reflection onto your product and make the surrounding brighter.
Keep a Clean Backdrop
When I do a flatlay, I typically like to use a clean slate such as a white bed sheet, a furry rug, or a white matte art board. Since marble is all the rage right now, light colored marble counter top is also great for some depth. Earlier in my blogging days, I used my carpet as a backdrop and those photos came out both tacky and unprofessional and after adopting the props above, the pics looked 1000x better. Posh Tip: If you don’t have marble counter at home, consider getting marble patterned contact paper like THESE.
When you want to showcase a product that is sponsored by brands, don’t feel like you always need to fill the entire frame with the product. Highlight what you want to best present by leaving some empty space to make sure the product to pop out! If you have a featured product (the Hero piece) that needs the most attention, lay it down first and then continue to fill in bits and pieces around it so as not to distract from the main purpose of the shot. Posh Tip: To keep cylinder products such as lipsticks in place, use some playdoh in the back to make it stick to the board and not rolling around (this is totally a mom hack!)
You Don’t Need To Wear Your #OOTD
I’ve noticed that there are a few Insta blogger only does flatlays for OOTD, they don’t wear the outfits but still manages to present them in a way that makes me want to buy the product. Put the outfits you want to showcase on a clean sheet and arrange it however creatively you. Be it neatly organized in a square grid or have a little flare, just make sure you stay true to your own personal style, there is no wrong way of laying it. Posh Tip: This option is perfect for when you look less presentable on social media but want to show off that cute new sweater you got (another mom hack).
Anything Goes With Food
When it comes to food flatlays, I have seen it all. From an organized chaos that fills the whole insta square to the perfect cup of latte to a half eaten salad, every photo tells a beautiful and delicious story. If a full spread is your style, make sure that it is balanced in every corner to avoid having photo look uneven. If you like to keep things minimal, use the aforementioned tips above and highlight the focal point. Whatever style you decide to do, the key is to have a good narrative rather than just another food picture. Posh Tip: A few crumbs of strategically placed crumbs can tell a bigger story than a full plate.
Apps Apps and More Apps
Even the pros at photography admits that sometimes you just need that extra help to achieve the wow effect and that is where apps come in. In this heavily digitized world with a million apps to choose from, making a lackluster photo look like a ‘gram is at your fingertips. While I personally like to keep editing to a minimal (as needed) basis, I do have a few apps in heavy rotation for various effects I like to achieve. Posh Tip: VSCO cam, Snapseed, and AfterFocus are ones that I use most frequently.
Putting it All Together in Practice
Let’s do a demonstration of a flatlay for CaseApp. I’ve ordered their iPhone cases in the past with custom design and loved it, and recently received another case along with a beautiful marble skin for my MacBook Air. I want to showcase on my Instagram the beautiful pieces and took a few shots. Here, you can see that my photos are under lit as the shooting condition wasn’t prime on that day. Using my VSCO cam app, I was able to brighten the photo, sharpen the image and draw attention to the iPhone Case instead of the bracelet.
Hope you all find the tips and tricks on how to do a great flat lay useful. One thing I have noticed is that anything Marble generates a lot of attention on the eyes and you’ll find it on every major blogger’s Insta. For a limited time, my readers can get 20% discount: “CLASSYFALL20” with any CaseApp purchase. Invest in a good marble phone case and a pretty marble laptop skin so that you can proudly showcase it in your next flatlay!!!
~ xo Sheree
**This post contains sponsored products, however the opinions are entirely my own**
Last week’s most clicked on outfit was Bogi from Red Reticule with her eye catching photo. I mean seriously any woman can look that good doing a high kick in heels deserves gold medal!! I’ve been a fan of her elegant style as she has some amazing looks so make sure you check out her blog!
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