Today I had the greatest pleasure of attending the brand new product launch for La Mer at the Nobu Ryokan Hotel in Maliby! You all know that I am a huge devotee of La Mer products and supports their brand for their continuous effort in skincare innovation. I was super excited to explore Ways To Experience La Mer as part of the campaign launch and the experience far exceeds my imagination and expectations.
All of the attendees is invited to participate in 5 ways to experience La Mer through exploring various sensory journey via key elements each represent the brand’s products such as Rich, Soft, Sheer, Balanced and the new Cool. I want to share this amazing journey with all of you and invite you to dive into the world of Creme de La Mer. Rich is The Original Crème de la Mer. A Rich Obsession, the ultra-rich cream heals dryness, soothes, comforts and leaves a dewy, hydrated finish.
We wandered into the next room, Soft. A room full of fluffy, white balloons and upon popping it a customized surprise awaits. The Moisturizing Soft Cream is a skin daydream. Deeply nourishing for glowing radiance, this supple cream leaves a luminous finish. The next room is Sheer, the velvety voice of Niia Bertino transcends the audience into a world of buttery texture, smooth and soothing, like a sheer vial of utmost delicate silk. The Moisturizing Soft Lotion envelops the skin. Continuous moisture softens age away, leaving a weightless, satin finish.
The next room is Balance. Strength and agility, finding the center and discover inner and outer balance. In Balance, The Moisturizing Matte Lotion softens the look of pores and manages shine. It is a soothing, weightless lotion with a fresh, matte finish. Lastly, we come to the Cool room. Cold ice sculptures fill the room, twinkles under the lights as the guests are treated to a cold lavender beverage poured directly under the lights. Cool, The New Moisturizing Cool Gel Cream is a refreshing encounter. This cooling gel delivers a burst of soothing moisture and leaves a fresh, satin finish.
As we wrap our experience in each room, we were told that La Mer’s new muse will be coming soon. She is none other than Ms. Kate Hudson – mother, daughter, wife, entrepreneur. She is a modern woman, an advocate of women’s rights and empowerment. It is great to hear how she partnered with La Mer and shot the most amazing campaign videos in Iceland (note to self, start booking to Iceland asap).
Our parting gift is an epic gift from La Mer. One 16.5oz jar of Creme de La Mer (their biggest size) customized with our name on the lid in crystal along with 5 ways to experience La Mer all of which are listed below for everyone to take a peek. In invite you all to explore your own sensory journey with La Mer. Have a wonderful weekend!