Getting noticed is more than just self-promotion. Leadership with a wide-angle vision must connect the dots and create maximum workplace impact.
Share content that resonates with your audience to generate buzz, resulting in likes and retweets. This includes original graphics, photos of your team, tasteful memes, and videos demonstrating product features.
Engage with your audience.
Twitter engagement is essential for any brand on the platform because it helps you build relationships and grow your audience. In addition, it can also help you increase your reach and improve your bottom line.
One way to engage with your audience is to interact with them directly. This can be done by responding to tweets or comments that mention your business. This will make people feel involved with your company and may lead to a customer referral.
You can also get your audience’s attention by posting relevant content that matches their interests. For example, posts that contain photos or videos tend to get more engagement on Twitter. You can also use Twitter Analytics to see which content performs best. Then, create more content like that to improve your Twitter engagement.
Hashtags are a great way to categorize keywords and encourage users to engage with your posts. Hashtags can also help your content find organic visibility by making it easier for your audience to find you on Twitter. However, it is essential to use hashtags sparingly. Overusing hashtags can make your tweets look spammy and turn off potential followers.
Creative hashtags like #ShotOniPhone or #LoveYourSlimJim can get your audience’s attention and inspire them to share your content. You can also tap into trending conversations and events to boost your engagement.
Interacting with industry leaders and peers can also help you get more eyes on your content. For example, sports teams have higher engagement rates when interacting with other players or brands. This could be through retweeting, responding to, or even asking questions on their tweets.
Share interesting content
The content you share is an essential factor in your Twitter engagement. It should be interesting enough to attract your audience’s attention and encourage them to respond.
Whether it is an industry tip, a funny joke, or a helpful infographic, sharing interesting content can help you increase your Twitter engagement. However, don’t be too promotional – it can overshadow your brand. Instead, follow the 80/20 rule – post non-promotional content at least four times as much as your promotional posts.
You can also use your Twitter account to promote upcoming events that interest your followers. This will allow you to engage with your audience and build a stronger relationship. You can even tease a new product launch by creating exciting images and videos to give your audience a preview of the product.
Ask your audience questions.
When you ask your audience questions, you get valuable insights about what they need and want to know. This allows you to tailor your presentation more specifically to their needs and interests, which can lead to greater engagement.
When asking your audience questions, avoid using hypothetical questions. These can be difficult to answer, and they often feel like they are being put on the spot. Additionally, never hector them for answering a question incorrectly. As in a real conversation, this can create a negative impression on them.
You can also encourage audience participation by allowing them to submit their questions beforehand. This way, you can ensure that you are covering suitable topics and are not wasting time on irrelevant inquiries.
Twitter polls offer a fun and engaging way to ask your followers for their opinions. They also help to keep your brand at the top of your audience’s minds.
You can use your poll to generate discussion around a topic that is relevant to your business or industry. For example, online financial services company Evernote used a poll to encourage their audience to create a to-do list this week.
Using Twitter polls is also a great way to newsjack events that are happening right now. For example, Domino’s recently asked their audience which pizza topping they preferred for Breast Cancer Awareness Month. Using a relevant event, they could engage with their audience in an exciting and fun way. They also gathered valuable data from the responses to their poll that will inform future content strategies.